NEWSLETTER - 26 May 2011

City of winners!

AA Quality Assured Accommodation Awards
The Association congratulates five of its members who received accolades in the recent AA Travel Guides American Express Accommodation Awards! They following members were winners in their categories:

  • Court Classique Suite Hotel - All-Suite Hotel category
  • Premier Hotel Pretoria - Full Service Hotel category
  • Leriba Hotel & Spa - Luxury Hotel category

OpiKopi Guesthouse received a Highly Commended in the Large B&B/Guest House with Self Catering category and Hotel 224 received a special mention in the category Greatly Improved Properties.

SA Tourism Welcome Awards
The Association also congratulates the CSIR International Convention Centre (CSIR ICC) who was the 2011 winner in the MESE (Meetings, Exhibitions & Special Events) large venue sub-category of SA Tourism's Welcome Awards which recognise and promote service excellence and innovation in the local tourism industry!

Having winners of such awards shows that Tshwane is truly a world class city with offerings competing with the best in the world and achievements such as this continues to put the City of Tshwane on the map as a successful tourist destination.

TTA at Indaba

Vanessa represented the Tshwane Tourism Association which, for the first time, participated at the Tourism Indaba held in Durban from the 7th till the 10th of May 2011. The Indaba exhibition is one of the largest tourism marketing events on the African calendar; it is a four day trade event that attracts well over 13000 delegates from the travel tourism and related industries around the world.

The TTA was invited to participate together with other city tourism associations and entities in the city by the City of Tshwane. Also on the City of Tshwane stand, which was incorporated into the GTA stand, were the winners of last year's city tourism awards.

Vanessa brought back a list of ten business contacts and sales leads which has been passed on to members. "One of the highlights about indaba was the networking opportunity created to give exposure to TTA members" said Vanessa on her return. Three hundred TTA brochures containing the association website where members details can be found were handed out to visitors to the show interested in finding out more about products in Tshwane.

Gautrain presentation next members meeting

The Gautrain service to Tshwane is expected to begin operating in 1 July 2011 and will make the city a lot more accessible to regional, national and international tourists!

Errol Braithwaite is the Marketing Executive for the Bombela Concession Company and he will be giving a presentation to members at the next Members' Meeting. Diarise 7 June 2011 @ 16:00 for an exciting members meeting where you can find out about Gautrain fares, schedules, bus routes etc to support marketing your tourism business! Further information on the venue will follow.

Members wishing to sponsor a venue with refreshments for this Members' Meeting please contact Vanessa on
(012) 841 2593 or secretary@tshwanetourism.com.

City tourism receives publicity on online TV channel

Gauteng Tourism Authority has invested in producing an episode on Meeting:the World, an online TV channel and social media experience, distributed to 200,000 meeting professionals all over the world. The City of Tshwane received a fair amount of publicity which can be viewed on the following links:

If members would like to capitalise on this opportunity with advertising on the website they can contact Andy McNulty at Meeting:the World on telephone number +44 203 252 0077 or by e-mail on andy@meetingsreview.com.

Tshwane Tourism Company is born

A regional tourism organisation the Tshwane Tourism Company for South Africa's capital city Tshwane is a reality.

The Head of the City of Tswanešs tourism division, Jacob Mahlangu, announced at INDABA that the Tshwane Tourism Company was registered in April. "The Tshwane Tourism Company will focus on marketing Tshwane as a preferred tourism destination and providing a relevant and up to date tourism information service. It will also facilitate the City of Tshwanešs tourism development objectives. Tshwane's tourism industry is still outperformed by those of other metros and our visitor numbers are still well below the master plan target of 6,9 million by 2012. Current figures indicate that some 3, 4 million tourists visit Tshwane every year, compared to more than 6,8 million to Johannesburg and more than four million to eThekwini. "An effective regional tourism organisation for Tshwane will certainly go a long way to help promote tourism to the city," Mahalangu said.

Chairman of the Tshwane Tourism Action Team, Mike Gcabo welcomed the registration of the Tshwane Tourism Company. "This follows the relentless work of the action team constituted from private sector tourism industry role players and officials of the City of Tshwanešs tourism division the past two years. The team works pro bono to enhance the cityšs tourism potential to the benefit of all citizens. As part of its strategy and ten point action plan a branding strategy and brand for Tshwane within the national tourism branding framework has been developed. A Tshwane tourism website in line with state of the art international tourism websites is operational and a tourism brochure has been placed in the marketplace. City visitors' centres are being developed and research to establish a comprehensive accommodation database has been conducted. In all its activities the team pursues the involvement of communities and green tourism is a high priority. The team seeks to leverage on all related activities while service excellence is non negotiable," he said.

"Successful tourism destinations like Cape Town, Johannesburg, Canberra in Australia and Dublin in Ireland operate efficient regional tourism organisations. Tshwanešs unique selling propositions as South Africašs capital city and its tourism identity and branding in line with that of South Africa, now need to be fully utilised." Gcabo gave the assurance that the Tshwane Tourism Company would be small, flexible and highly effective. "We believe in having a small core team of experienced individuals, applying an outsourced business model with administration costs less than 20 percent of the total budget. The company will leverage city and private sector resources and enhance membership participation truly a partnership between the city and the private sector."

In terms of funding for the organisation, Gcabo said research shows that it is essential that government funding is forthcoming. "South African regions with effective tourism organisations are primarily government funded. This, however, does not mean that the tourism organisation should only rely on such funding. It should also generate money from, for example, private and public sector sponsorships, membership fees and booking and information services. As private sector tourism establishments experience the advantages of an effective tourism organisation, they become more willing to assist with financial support. Despite the financial challenges of the City of Tshwane, I trust that it will include budget for the Tshwane Tourism Company in the financial year that starts in July. This will be a sign of confidence in the enhancement of tourism South Africašs new gold to Tshwane," Gcabo said.

TTA soup kitchen project

The TTA Soup Kitchen Project is well under way and is now even more important with the cold weather increasing in intensity. Thank you to the following members who have already signed up to donate either soup or funding for the church to make soup:

  • Peters Guest House
  • Ulysses Tours & Safari's
  • 1322 Backpackers
  • Grosvenor Gardens
  • Soft Touch Trading
  • Symphony Guest House
  • Southern Sun Pretoria
  • Kwathlano Tours & Safaris

If you have not signed up yet please contact Vanessa on (012) 841 2593 or secretary@tshwanetourism.com if you would like to contribute.

Membership fees

Members are asked to pay any outstanding membership fee invoices as a matter of urgency.

The Association has a number of exciting projects planned for this year to benefit members and would like to begin work on these projects as soon as possible.

Upcoming industry conferences and exhibitions

  • SAACI Conference, Somerset West, 24-26 July 2011
  • Sports and Events Tourism Exchange, Cape Town, 27-29 July 2011
  • 4th Annual e-Tourism Africa Summit 2011, Cape Town, 15-16 September 2011
  • New Design in Hospitality confex, Johannesburg, 15-16 September 2011

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